Business Technology Storyworld

By David H. Deans

A commercial Storyworld in editorial publishing refers to a comprehensive narrative framework that ties together multiple types of related content around a central theme or topic.

This methodology is applied to create compelling, interconnected content in the following ways:

Creating the Storyworld Foundation

To establish a storyworld, publishers typically:

• Identify a core theme or topic of strategic importance to their audience, such as artificial intelligence or digital transformation.

• Develop an overarching narrative that explores different facets of that theme over time.

• Map out key storylines, characters, and plot points to cover within the broader narrative.

Populating the Storyworld

Once the foundation is set, the storyworld is brought to life through:

Multiple Content Formats

Publishers produce a variety of content types that fit within the storyworld, including:

• Feature articles exploring major trends and developments

• News updates on the latest happenings 

• Profiles of key figures and companies

• Case studies showcasing real-world applications

• Opinion pieces offering expert perspectives

Interconnected Narratives

Individual pieces of content are designed to connect with and build upon each other:

• A feature article may introduce a new technology trend

• Follow-up news pieces cover specific advancements

• Profiles highlight innovators driving the trend forward

• Case studies demonstrate practical implementations

Consistent Characters and Voices

Recurring experts, thought leaders, and company representatives appear across multiple pieces, providing continuity and familiar voices for the target audience.

Engaging the Audience

The storyworld approach fosters deeper audience engagement through:

Immersive Experiences

Followers can explore different aspects of a topic from multiple angles, gaining a more comprehensive understanding over time.

Serialized Storytelling

Publishers release content in a strategic sequence, building anticipation and encouraging readers to follow ongoing narratives.

Interactive Elements

Audience participation is encouraged through comments, social media discussions, and user-generated content that expands the storyworld.

Practical Application

For example, a business technology publisher might create a storyworld around "The Future of Work" that includes:

• A feature article on emerging workplace technologies

• News updates on companies adopting innovative work models

• Profiles of business leaders driving organizational change

• Case studies of successful flexible work implementations

• Opinion pieces debating the pros and cons of remote work

By weaving these pieces together within a cohesive narrative framework, publishers can create a rich, multifaceted exploration of complex topics that keeps readers coming back for more. This approach allows for breadth and depth in coverage while maintaining a consistent strategic editorial vision.

Ready to Transform Your Business Technology Narrative?

Take the first step towards crafting a powerful business technology Storyworld that aligns with your strategic vision. Schedule a no-obligation exploratory discussion today to discover how I can help you:

1. Articulate your unique technology narrative

2. Engage stakeholders across your organization

3. Drive innovation and digital business transformation

Don't let your strategic transformation story go untold. Reach out now to schedule a personalized consultation and start shaping the narrative that will define your evolved digital business model.